Drive User Registration

Let's face it, time-on-site is a great metrics - but if you don't know WHO is spending time on your site, effectiveness and accountability is questionable.

After nearly a decade of research, 7 has learned something very interesting about the relationships created when rewards are available: Users will register completely and honestly, when prizes and recognition are at stake!

Take major newspapers, for example. While site traffic is increasing for a majority of online newspapers, the percentage of registrations from regular users remains in single digits for many.

By incorporating reactive programs, advertising, and games like KnowNews™ into their sites, users are rewarded for registering. 7's reactive products provide tangible reasons for users to evolve from being anonymous visitors, to active and vocal registered participants.

Give YOUR users a reason to be visible - reward them for reacting, and you'll be rewarded with a more accurately measured and valuable audience.