CRAVE™ Reactive Solutions
7 has created or licensed some incredible, groundbreaking systems that can help dramatically increase time on site, accurately measure attention, evangelize your brand to demographically registered fans, and generate incremental sales. Best of all, it can be implemented for qualifying Clients at little or no upfront charge - we're engineered to thrive only when we help deliver measured, incremental results for YOU.
Our B2C solution, CRAVE™, and the affinity-point social network, CRAVE CLUB®, provides Consumers with an instantly recognizable way to get excited about paying attention to – and engaging with – your ads and promotions. Since 2006, the word “CRAVE” has been synonymous with great, rewarding ads. Building on that tradition, look for 7 to help launch the next generation of reality TV game shows, when CRAVE TV hits the TV and web airwaves in 2012.
To grasp our B2B solution, and using bulk mail as an analogy, imagine the efficiency of bulk mail, with the open and response rates of hand-delivered priority mail – including the benefits of immediate delivery notifications, via signed, digital return receipts. Introducing CRAVE Express™ (also known as CRAVExpress™), the world’s first Priority Delivery Platform for mass media advertising and promotion. CRAVE Express takes normal mass media advertising, and adds personalization, excitement, importance, and urgency to the branding experience your ads intend to deliver.
Finally, our proprietary BOSSnet™ technology helps you to schedule real-time programs online - to a live audience of hundreds of thousands of simultaneous users - without the cost of velvet rope contracts, buffer lag, or regional bottlenecks caused by traditional streaming server applications.