Immersion: The Ultimate Attention

There are many buzzwords out there to help express the meaningful side of attention - the word "engagement" seems to be the one most frequently thrown about.

While "engagement" surely does define that a user is engaged in an action, it does not necessarily mean that they are paying attention to your brand, your product, or your message. It just means that they are investing time and actions.

At 7, we help our Clients' users to reach the ultimate form of attention - we call it "immersion." It is a nearly hypnotic state of heightened concentration, stimulated by the thrill of reward, and entered into willingly. While immersed in reactive advertising, 7 educates users that finding the "big picture" message, and storing it for recall, is the type of information needed to correctly answer a follow-up question. If correctly answered, the user is rewarded.

Our immersive technology is a 21^st century comprehension verification tool, supplemented with a powerful form of positive feedback. Loyalty points, chances for prizing, and becoming an integral part of a reactive community await those who immerse themselves in your advertising.

THAT'S the kind of attention YOUR users will come to expect - and enjoy - when YOU "pay" attention!