Internet Publishers

As the Internet continues to grab a larger portion of daily media consumption, web content providers are seeking new and innovative ways to drive web traffic, and keep users on site longer.

7 has developed a series of new, embeddable products that better monetize existing traffic, drive repeat web traffic, and provide new forms of direct response and per-inquiry sales campaigns that deliver incremental revenues and profits.

Whether site advertising is internally sold, or delivered via an ad network, 7’s patented CRAV reactive media player can deliver a new form of rewarding advertising, in pre-, mid- and post-roll formats, or even in a standalone format. Regardless of the delivery platform, CRAV reactive ads draw attention, excite consumers, heighten ad efficacy, and provide the first step in an ultimate retail transaction.

Our fully customizable media player can support polls, trivia questions, surveys, direct response offers, and virtually any other form of reactive content you can imagine. And by embedding reactive content on a regular basis, Publishers can both differentiate themselves from competing sites – AND provide new, reactive and publisher-managed content that drives, rewards, and monetizes repeat traffic.