Technology

It’s just not enough to point to the issues of waning ad efficacy, rampant channel surfing, click fraud, or a myriad of maladies that are decimating traditional media and advertising.

It’s time to propose solutions, and to develop technology that utilizes the minds of our best and brightest, to bring those solutions to the market.

At 7, we’ve developed some interesting and disruptive technologies, as you’ll see by visiting the links to the left. However, beyond the code, technology, and Intellectual Property, we hope you’ll recognize another revolution taking place – the revolution of rewarding and respecting humans.

Sure, our Deal Locker or Reactive Remote controls do some neat things. But ultimately, it’s because they facilitate the rewarding and recognition principals of sound business practices that these technologies will one day be adopted, and will flourish. The best technologies still need human beings to WANT to use them, and then to love them once they do.