Media Companies

CRĀV ad solutions:

For decades, advertising has been a necessary evil for media and viewers alike - an intrusive but important revenue generating element of the TV, print and radio experience. But with channel surfing, a myriad of new channels or publications, and DVR's like Tivo making it easier than ever to skip TV ads, it's time to rethink how to make consumers WANT to watch, read or listen to commercials.

7.TV has the patented answer - it's called CRĀV reactive advertising.

Patented CRĀV ads reward viewers for proving they've watched and paid attention to ads. CRĀV ads - or entire CRĀV pods - bear a special CRĀV "alert" in the upper left hand corner, or a special tone embedded at the start of a radio commercial. Consumers learn that when they see the CRĀV logo or hear the CRĀV tone, they will be rewarded for answering a question that proves they've paid attention.

Shortly after a CRĀV ad airs, viewers are asked a question, and provided with a web site, phone number, or text message instruction to answer the CRĀV question. All responses are collected by 7.TV's patented "information gathering network," and winners are announced within minutes.

CRĀV ads turn watching, reading or listening to commercials into a fun and rewarding new reason to give YOU their valuable time and attention!

Reactive Webisodes:

In addition to CRĀV ads, 7 can help you design and webcast repeating 30-60 minute weekly reactive Webisodes. Contact us to learn how a weekly online webisode can be created around your TV, radio, or Internet properties, providing an entertaining and rewarding reason for your loyal users to spend more time on your Internet and traditional media channels.