Newspapers

No single, vital industry is more ideally suited to take advantage of 7's reactive technology than the newspaper industry.

Newspapers are no strangers to embracing technology - nearly 30 years ago, it was the newspaper media that first began recognizing the brave new world of on-demand, up to the minute news, delivered electronically to the home. Unfortunately, Pandora's box was inadvertently opened when newspapers failed to recognize the disruption to ritualized reading that Internet-based news would create:

Watch this ironic news blast from the past, forecasting a peaceful merger of PC and newspapers.

That's why in a world where ritualized reading has waned, and the mornings have been perhaps permanently disrupted by email, web surfing, and extended drive times, 7's KnowNews reactive game show provides a myriad of multi-media reasons for readers to read, react, and win every day - right on a newspaper clients web site.

KnowNews™ is a live multi-player quiz show that rewards registered users for proving they've read - AND PAID ATTENTION TO - each day's newspapers content and ads. KnowNews is webcast LIVE during prime time, and provides newspapers with an incremental online media presence in an arena currently dominated by TV. The KnowNews game attracts game show enthusiasts - nearly 40 million of them nationally - who currently are excluded from playing and winning game shows on TV. KnowNews changes all that - forever.

The KnowNews game is hosted by, and embedded in, participating newspaper web sites. The live interactive game is webcast live each evening, with big prizes being awarded to the top scoring players. And, because KnowNews features patented CRĀV reactive ads, players can win prizes JUST FOR PROVING THEY'VE WATCHED THE COMMERCIALS incorporated in the game itself.

By embedding the KnowNews game in their web site, newspapers can:

• Drive repeat web traffic
• Increase user registrations - perhaps by 300% or more
• Increase site stickiness, page views, and time on site
• Deploy 15 new incremental revenue streams
• Sustain or increase delivered and eEdition subscriptions
• Compete with evening day part media - like TV - with a live daily game show

If your newspaper is looking for the solution to the many challenges, contact 7 today, to schedule a product demo, and learn how KnowNews is GOOD NEWS!

Note: KnowNews is exploring Canadian deployment, as well as syndication opportunities that would create a national, versus local, KnowNews footprint.