CRĀV Reactive Commerce

7 has developed a powerful reactive commerce solution for networks that feature infomercials or home shopping programming. These networks can now feature "CRĀV on the 7's." During specially promoted CRĀV program hours, the CRĀV "bug" appears every 10 minutes, on the 7's, for 2 minutes, embedded in the program itself. Viewers - either already on that network - OR viewers from other networks who do NOT reward viewers with CRĀV ads and prizes - pay extra close attention during that 2 minutes. Then, a crawl line at the bottom of the screen provides a multiple choice question, prize details, and text messaging instructions. Minutes later, a crawl line appears announcing the correct CRĀV answer - and the winner of the CRĀV contest.

The CRĀV shopping solution is a terrific way for Home Shopping networks to get other TV viewers to know where they are located in the Channel line-up - and if it's "on the 7's," viewers are trained and rewarded for briefly - and frequently - checking in to see what's on the home shopping channels!

CRĀVe Club:

Another 7 exclusive for Home Shopping networks or online retailers is CRĀVe Club - a weekly one hour looping "infogame" scheduled on-line, featuring 6-12 new products each week. Viewers answer questions and polls during the one hour looping online qualifying program, and are able to purchase the products using 7.TV's Deal Locker™ technology. By collecting at least 100,000 points each week, players are invited back to play a special 30-60 minute live playoff game each Sunday evening, featuring questions about all the featured products (as well as a sneak peek at next week's products), where thousands of dollars in prizes are given away to the highest scoring contestants.

CRĀVe Club® can be embedded in the host site from which the products are drawn, as well as on www.CRAVeCLUB.com. This reactive commerce format is also ideal for implementation in web sites that contain large numbers of product reviews, close-out inventory, as well as unique, new products to the marketplace. Reactive commerce programs can quickly educate users while the Deal Locker technology allows for an expedited and streamlined sales process.

CRĀVe Deals:

Think of CRĀVe Deals as CRĀVe Club on demand. Every prior and current CRĀVe CLUB featured product still in inventory is available on-demand on CRĀVeDEALS.com. Users select the product, and the related video about that product begins playing in the TV screen. Viewers can place the item in their Deal Locker at anytime, and buy the product ON THE SPOT.

CRĀVe Deals™ is not a game - it's a video-supported clearance site for CRĀVe Club featured products, and is easily embedded within the sites that feature CRĀVe Club products and games.