Reactive Gaming

7's core competency stems from over $15 million of private investment by predecessor companies, in the reactive gaming and reactive audience measurement industries, dating back to 2001.

Reactive games provide a competitive, live platform for thousands of simultaneous users. Users flex their brains and prove they've paid attention to - and retained - the information vital to our Clients.

The ReacTV platform allows for expedited delivery of live 30 and 60 minute reactive game shows, with questions posed in three formats:

• Psyche! Trivia with a twist - Multiple choice answers are "switched, swiped, and striked," insuring heightened levels of attention throughout the multiple choice game process
• Alpha-Bet word puzzles - A multiple-choice form of hangman, Alpha-Bet is a timer-based word puzzle that is perfect for driving home a product slogan or catch phrase. Alpha-Bet provides a three minute brand message billboard, and an exhilarating wagering element keeps uses at the edge of their seats.
• CRĀV ad games - Watch the specially marked commercials, and then answer a question about one or more of the ads. During the commercials, users are asked "Ad Survey" questions to ascertain their interest in obtaining more information about the product, or simply if they like the commercial and its production values. Users gain valuable game show points for reacting to all questions posed. Following the CRĀV question, players with correct answers are eligible for prizes, but must first fully and completely answer advertiser-designed "Follow-up" questions within the time allotted, to be eligible.