Reactive Qualifiers & Rumbles

Reactive Qualifiers are looping (repeating) Webisodes that allow viewers to collect "loyalty" points by answering questions proving they have paid attention. By collecting a pre-determined number of points each week - at any time, at the user's convenience - they are invited to return for a live "Rumble" playoff game where all qualifiers compete for prizes. Winners of the Rumble games are users who know the most about the topics YOU select.

This qualifier/rumble format is ideal for media companies, big brand owners, and online retailers who wish to focus user attention on 6 - 12 items, brands, programs, or products each week. The reactive qualifiers webisodes provide introductory information on the 6-12 featured items each week (and information / links to further vital information needed to win the Rumble). The culminating Rumble event can occur at the end of the week, month, or sales cycle. The Qualifying and Rumble programs can repeat each new cycle, featuring new items, brands, or programs.

One example of reactive Qualifiers and a culminating Rumble was the beta-tested www.ObamaGameShow.com and www.McCainGameShow.com looping qualifiers, sponsored by 7.TV during the 2008 Presidential campaigns. Click HERE to see the cnet.com and HERE to see the Washington Post articles on 7.TV's Presidential reactive games.

How can YOU use Reactive Qualifiers and Rumbles to increase your user registrations, time on site, and ultimately, branding and sales? Contact us to learn more.