Insights

At 7, we understand that it can't be truly interactive, unless you think reactive, first. Every interaction starts with a reaction.To think and be reactive, one must understand that providing an outlet for the expression of interest is the first step in achieving interactions - and ultimately, transactions.

The Home Shopping Network discovered it when they pioneered reactive commerce in 1982.American Idol recognized it when they successfully deployed reactive content in 2002.

Let 7.TV introduce you to our world of patented, reactive advertising, by contacting us here.