Retailers / Home Shopping

CRĀV ad solutions:

7 has developed a powerful CRĀV solution for networks that feature infomercials or home shopping programming. These networks can now feature "CRĀV on the 7's." During specially promoted CRĀV program hours, the CRĀV "bug" appears every 10 minutes, on the 7's, for 2 minutes, embedded in the program itself. Viewers - either already on that network - OR viewers from other networks who do NOT reward viewers with CRĀV ads and prizes - pay extra close attention during that 2 minutes. Then, a crawl line at the bottom of the screen provides a multiple choice question, prize details, and text messaging instructions. Minutes later, a crawl line appears announcing the correct CRĀV answer - and the winner of the CRĀV contest.

The CRĀV shopping solution is a terrific way for Home Shopping networks to get other TV viewers to know where they are located in the Channel line-up - and if it's "on the 7's," viewers are trained and rewarded for briefly - and frequently - checking in to see what's on the home shopping channels!

CRĀVe Club:

Another 7 exclusive for Home Shopping networks is CRĀVe CLub - a daily or weekly 1-2 hour looping "infogame" scheduled on-line, featuring 6-12 new products each week. Viewers answer questions and polls during the one hour looping online qualifying program, and are able to purchase the products using 7.TV's Deal Locker™ technology. By collecting a defined number of points each week, players are invited back to play a special 30-60 minute live playoff game, which serves questions about all the featured products (as well as a sneak peek at next week's products). At the playoff level, thousands of dollars in prizes are given away to the highest scoring contestants.