Robust U.S. Patent Portfolio

7.TV’s Founder and CEO, Frank Maggio, has been creating innovative advertising solutions since his departure from Procter & Gamble in 1988. In over 20 years, Maggio has submitted over 20 U.S. patents, primarily focused on reactive advertising, new media efficacy solutions, and remote control and WiMax-enabled hardware devices.

The CRĀV reactive advertising patent, #6,606,745 was granted in 2003, and has provided the foundation for a series of TV, print, radio and web-based products that are now poised to revolutionize how advertising is viewed, measured, and monetized.

By working with 7.TV, Clients can utilize proprietary technologies to provide innovative – and protectable – solutions that can help differentiate and distance themselves from their competitors.