Study: CRĀV works better

According to the 2004 study conducted by Ameritest, the patented CRĀV Reactive Ad Process makes sense from a variety of perspectives:

• Psychological: Triggers processing in the amygdala that also energizes the neo-cortex to more fully absorb information.
• Sociological: Consistent with public's desire for interaction, game shows, lotteries and contest programming (e.g., American Idol).
• Marketing: In an era of media fragmentation and proliferation, fulfills a need to fully engage the viewer of both commercials and programming.
• Competitive advantage: Patented intellectual property provides ability to exclude/block non-licensed networks from offering a process more attractive to advertisers and viewers.

The Ameritest study goes on to state that:
Playing CRĀV is fun and entertaining, and delivers a positive impact on the viewer's attention level and brand recollection.

The bottom line is that CRĀV ads work, as further findings illustrate:

• 84% of the test subjects that watched and experienced CRĀV said they would play CRĀV again
• 75% stated that CRĀV made their television viewing experience more exciting
• CRĀV ads performed twice as well as non-CRĀV ads - 83% better than projected!

Contact us for full details on the 2004 Ameritest study, and learn how CRĀV reactive advertising can enhance a user's content AND advertising experience.