The 7 Stage Attention Transaction

If you spend as much time as we do thinking about "attention," you begin to recognize the complexity of the entire attention transaction. Once you understand that attention is the first exchange of currency, which must precede each and every subsequent asset-based transaction, your focus ultimately turns to breaking down the entire "attention" transaction.

It's no coincidence that here at 7, we dissect the attention transaction into 7 key segments:

1. Attract Attention
2. Capture Attention
3. Maximize Attention (i.e. Immersion)
4. Verify Attention
5. Measure Attention
6. Reward Attention
7. Monetize Attention

Our core focus is to help Clients perfect stages 2 - 7; and our optimal Clients are those who have already mastered the first stage, evidenced by high volume site traffic, media consumption, or mass brand recognition.

If YOUR firm has attracted attention, let 7 help you capture it, maximize its impact, and monetize its value.